Introduction and
Aims
I have chosen the Alternative music genre of which to focus
my music magazine on. Therefore the NME
magazine will be a great inspiration. My target audience will be late teenagers
to young adults (16-21) because this is the age people start going to gigs and
festivals etc. and it is the age of which people become more independent and
may rebel against what their friends and family listen to e.g. mainstream
music. Therefore my target audience will expect to see things like festival
guides and gig reviews in my magazine, which I will have to consider when
making my contents page and front cover. My magazine is not gender specific or
ethnically specific as it just based on an age group, as people of either
gender and of any ethnicity can enjoy alternative music. Therefore whilst making my magazine I must
bare in mind I must not use any elements that would put off either gender for
example using pink or blue as if I used a pink colour scheme males may not want
to buy my magazine, and if I used a blue colour scheme females may not want to
buy my magazine. My readers will expect
to see information on new and upcoming artists as well as interviews will
popular artists. I think it is essential to put lots of information on new
artists as my readers will be of the age of when they start going to gigs and
they will be deciding on who to go see play live. My target socioeconomic model will be people
of the classes C2, D and E because there will be a wider range of audience and
I don’t intend of making the magazine formal because this will not appeal to my
target age audience. Also I think that Alternative music is mostly listened to
the people of C2, D and E as people of A, B and C1 would be more likely to
listen to classical/old fashioned music, the music I want to use in my magazine
is much more new and fresh. I will have to make sure the magazine is not too
expensive as this will appeal to my socio economical model more, and it may
help to include free gifts such as posters and entry into competitions. I have
decided to use fonts and colours that are not cheesy or too over the top
because as my target audience is at young people they may feel patronised and
think that the magazine is ‘uncool’ and therefore will not buy it, and will
advice others not to buy it either.
I plan to use a new
band on my front cover that my audience will not be familiar with, as I will
use some friends who are in an unsigned band in real life to model for me. I
will then assign a name for this new band and underneath I was planning on
writing “new kids on the block talk about the success of their debut single”. I
have decided to use a band that my readers will not be familiar with on my
front cover to outline the importance and use of new and upcoming bands in the
magazine, for example when they notice my magazine in the shops they will
glance at the front cover and think “who’s that?” and will want to read on to
learn more about this new band. I have already decided the name of my music
magazine, after toying around with my own name in the title “LG Music” I then
jumped to “Injection” which lead me to the idea of “IndieJection” A fusion of
the words Injection and Indie, I think this is effective because it shows what
kind of music the magazine is about, and also it resembles that the reader will
be “injected” or “indiejected” with what information the magazine contains.
