Introduction and Aims

Introduction and Aims

I have chosen the Alternative music genre of which to focus my music magazine on.  Therefore the NME magazine will be a great inspiration. My target audience will be late teenagers to young adults (16-21) because this is the age people start going to gigs and festivals etc. and it is the age of which people become more independent and may rebel against what their friends and family listen to e.g. mainstream music. Therefore my target audience will expect to see things like festival guides and gig reviews in my magazine, which I will have to consider when making my contents page and front cover. My magazine is not gender specific or ethnically specific as it just based on an age group, as people of either gender and of any ethnicity can enjoy alternative music.  Therefore whilst making my magazine I must bare in mind I must not use any elements that would put off either gender for example using pink or blue as if I used a pink colour scheme males may not want to buy my magazine, and if I used a blue colour scheme females may not want to buy my magazine.  My readers will expect to see information on new and upcoming artists as well as interviews will popular artists. I think it is essential to put lots of information on new artists as my readers will be of the age of when they start going to gigs and they will be deciding on who to go see play live.  My target socioeconomic model will be people of the classes C2, D and E because there will be a wider range of audience and I don’t intend of making the magazine formal because this will not appeal to my target age audience. Also I think that Alternative music is mostly listened to the people of C2, D and E as people of A, B and C1 would be more likely to listen to classical/old fashioned music, the music I want to use in my magazine is much more new and fresh. I will have to make sure the magazine is not too expensive as this will appeal to my socio economical model more, and it may help to include free gifts such as posters and entry into competitions. I have decided to use fonts and colours that are not cheesy or too over the top because as my target audience is at young people they may feel patronised and think that the magazine is ‘uncool’ and therefore will not buy it, and will advice others not to buy it either.

 I plan to use a new band on my front cover that my audience will not be familiar with, as I will use some friends who are in an unsigned band in real life to model for me. I will then assign a name for this new band and underneath I was planning on writing “new kids on the block talk about the success of their debut single”. I have decided to use a band that my readers will not be familiar with on my front cover to outline the importance and use of new and upcoming bands in the magazine, for example when they notice my magazine in the shops they will glance at the front cover and think “who’s that?” and will want to read on to learn more about this new band. I have already decided the name of my music magazine, after toying around with my own name in the title “LG Music” I then jumped to “Injection” which lead me to the idea of “IndieJection” A fusion of the words Injection and Indie, I think this is effective because it shows what kind of music the magazine is about, and also it resembles that the reader will be “injected” or “indiejected” with what information the magazine contains.