The front cover of the magazine is designed to intimidate the consumer. The stubble on the models face is a symbolic sign that the model is rough and jagged which connotates to the consumer that the model is a hard man. The models long coat may also connotate to the reader that the model is mysterious. The close up of the models fist is a indexical sign that the reader is going to get punched as the reader will associate a clenched fist with a punching motion and the idea of being punched will also conotate the consumer to feel intimidated. There is no facial expression in the models face perhaps to suggest that the model is incapable of emotion which will also intimidate the consumer because he or she will not be able to connect sentimentally with the model. The camera positioning is interesting because it is positioned quite low which has an important connotation to make the consumer feel lower down than the model, as if the model is looking over them and is more important to intimidate the consumer. The models ring is also included to show his power and dominance over the reader, to again intimidate the reader.
The structure of the front cover is used to make the model seem more important as all of the text is positioned around him. It is also important to notice that no text was placed over the models face or his clenched fist as these are his two most intimidating features. The typography on the front cover is big and bold to intimidate the consumer, just like the model. The typography is larger on the most important parts of the cover for example big band names "Oasis" and "Green Day", the headline "Q" and the name of this particular issue "The Icons Issue". Almost the entire typography on the front cover is written in capital letters for emphasis and to again intimidate the reader. The terminology used is also to intimidate the reader, "the UK's biggest music magazine", "still pulling no punches", "best new bands on earth".
The colour scheme of the magazine is another technique used to intimidate the consumer. The blue background of the Q magazine provides a calm and tranquillest backdrop in contrast with the other intimidating elements on the front cover - the model, the typography and the terminology. The colour red is used a lot on the front cover which is a symbolic sign of fear and danger which is also used to intimidate the reader; it is used around the name of the magazine "Q" and the headline in written in a red font "The Icons Issue". A number of bands are also surrounded in red near the bottom right of the front cover, and some band names are written in red font at the bottom on the magazine.
The structure of the front cover is used to make the model seem more important as all of the text is positioned around him. It is also important to notice that no text was placed over the models face or his clenched fist as these are his two most intimidating features. The typography on the front cover is big and bold to intimidate the consumer, just like the model. The typography is larger on the most important parts of the cover for example big band names "Oasis" and "Green Day", the headline "Q" and the name of this particular issue "The Icons Issue". Almost the entire typography on the front cover is written in capital letters for emphasis and to again intimidate the reader. The terminology used is also to intimidate the reader, "the UK's biggest music magazine", "still pulling no punches", "best new bands on earth".
The colour scheme of the magazine is another technique used to intimidate the consumer. The blue background of the Q magazine provides a calm and tranquillest backdrop in contrast with the other intimidating elements on the front cover - the model, the typography and the terminology. The colour red is used a lot on the front cover which is a symbolic sign of fear and danger which is also used to intimidate the reader; it is used around the name of the magazine "Q" and the headline in written in a red font "The Icons Issue". A number of bands are also surrounded in red near the bottom right of the front cover, and some band names are written in red font at the bottom on the magazine.
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