Friday, 28 September 2012

Textual Analysis: Clash Magazine Front Cover

The front cover of the Clash magazine tries to attract the consumer by classifying itself as crazy and outrageous. The three models all have the same denotation as they are all screaming and wearing straitjackets, which has the connotation that they are all crazy and perhaps have escaped a mental asylum. The only thing that separates the three models is some items of their clothing. The main model (the one in the middle) is wearing a lot of black including the cover up of his eyes which connotes to the reader that he is mysterious. He is also wearing a golden chain which is a symbolic sign of wealth. The model may be wearing this to blend with the iconic golden stars around the side of the magazine. The other two models are wearing trucker hats, the fact that all three models are wearing hats, and that the main model is wearing glasses adds to the connotation of mystery and this may lead to the consumer buying the magazine because they want to know what the models are hiding.

Compared to other magazines I have analyzed there isn't much text on the front because the majority of the space is taken up by the models, this has it's advantages and disadvantages as there is more to look at however the consumer has less knowledge of what the magazine contains on their initial response to the front cover and this may end up with them not buying the product. There is a range of typography on the front cover including different styles and sizes. This variety adds to the crazy and outrageous theme because they are so many variations of typography e.g. big and small, formal and informal.



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